Co-Founder & CEO · Hospitality Consultant · Entrepreneur · Influencer
Aleena Rey Nidhin
Building Premium Hospitality Brands & Scalable Business Systems
Leading Zia Hospitality Group Ltd and helping entrepreneurs build, grow, and scale successful businesses across the UK.
About Aleena
The Vision Behind Zia Hospitality
Aleena Rey Nidhin is a UK-based entrepreneur, business leader, and the Co-Founder & CEO of Zia Hospitality Group Ltd. She is the face behind the Zia brand, driving its growth, positioning, and expansion across multiple hospitality concepts.
Beyond her leadership role, Aleena is a recognised influencer and hospitality consultant, working with entrepreneurs, investors, and business owners to build profitable, structured, and scalable ventures.
What I Do
Core Roles
CEO & Business Leader
Leading multi-location hospitality concepts with a focus on brand positioning, expansion strategy, investor partnerships, and operational excellence.
Hospitality Consultant
Helping businesses succeed through concept development, menu engineering, pricing psychology, operations and systems, and growth strategies.
Influencer & Brand Face
Representing the Zia brand across digital platforms through social media storytelling, food and lifestyle content, brand collaborations, and audience engagement.
Franchise & Investment Advisor
Supporting individuals to start hospitality businesses, invest in scalable models, and partner with established brands through proven systems.
The Portfolio
The Zia Ecosystem
A powerful hospitality ecosystem — each concept built for strong margins, brand consistency, and easy scalability.
🍕
Zia Pizza
Premium Italian dining — artisan ingredients, refined atmosphere, and a modern approach to classic Italian cuisine.
⚡
Zia Express
Fast, scalable takeaway model built for speed and consistency — Zia quality in a convenient format.
Zia Gastro Pub
A country pub with an Italian touch — blending traditional British pub culture with Zia’s culinary identity.
📈
Franchise Model
Scalable expansion system — a proven framework for entrepreneurs to own and operate a Zia-branded business.
Services
Work With Me
Business Consultation
End-to-end guidance for new or existing hospitality businesses — from concept creation and menu engineering to pricing strategy, operational setup, and growth planning.
Restaurant & Pub Turnaround
Fixing underperforming businesses and increasing revenue — sales optimisation, efficiency improvements, cost control, staff structuring, and customer experience.
Brand & Marketing Strategy
Positioning businesses for visibility and growth — brand identity, social media strategy, campaign planning, and customer attraction systems.
Franchise & Investment Opportunities
Partner with Zia and grow with a proven system — end-to-end setup, training and support, marketing systems, and ongoing guidance.
Beliefs